Revista Online: junho 2025 – ed. 185 – SP
NEOOH e Bodytech fecham acordo para maior circuito de Digital Out of Home em academias premium do Brasil
Para tornar a experiência dos clientes ainda melhor, a Bodytech anuncia uma parceria com a NEOOH, uma das maiores plataformas de mídia Out of Home do Brasil
Com 20 anos de história, o Grupo Bodytech é a principal rede de academias premium do país, atualmente com 93 unidades em operação. Referência latino-americana em bem-estar, performance e inovação, suas academias integram espaços de musculação, piscinas, estúdios especializados e áreas de convivência planejadas e contam com 200 mil alunos ativos e mais de 185 aulas coletivas.
Para tornar a experiência dos clientes ainda melhor, a marca anuncia uma parceria com a NEOOH – uma das maiores plataformas de mídia Out of Home do Brasil. A rede terá mais de 700 telas e painéis de LED, instaladas em pontos estratégicos das academias, sendo o maior circuito de Digital Out of Home em academias premium do país.
Área de musculação da Bodytech – foto Age Barros
O trabalho da NEOOH inclui planejamento, instalação, gestão de conteúdo, comercialização publicitária, ativação de marcas, patrocínios e o desenvolvimento de soluções integradas com as plataformas e ativos digitais da Bodytech.
“Esse projeto marca a entrada da NEOOH no segmento fitness em grande escala, com a marca que estabeleceu o padrão de excelência no setor. Vamos transformar as academias Bodytech em hubs digitais de alta performance, entregando experiências de mídia com dados em tempo real, segmentação inteligente e formatos interativos”, afirma Leonardo Chebly, CEO da NEOOH. “É uma nova e poderosa plataforma de conexão para marcas que falam com um público urbano, conectado e comprometido com saúde, bem-estar e lifestyle”, completa.
Para Alexandre Accioly, fundador e presidente do Conselho da Bodytech Company, a parceria eleva a proposta de valor da rede. “A Bodytech nasceu para promover saúde com excelência, tecnologia e inspiração. A chegada da NEOOH adiciona uma camada digital sofisticada à experiência do nosso cliente, conectando marcas e alunos de maneira fluida e relevante, sem perder o foco na entrega premium que nos diferencia.”
Leonardo Chebly (à esq.) e Alexandre Accioly – foto Eduardo Lopes
Revista Online: maio 2025 – ed. 184 – RJ
Revista Online: maio 2025 – ed. 184 – SP
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